I’ve been reluctant to writing about this Made in Kenya collaboration because I thought it’s not my place to. I’ve never been to Kenya, I can’t assume I’m familiar with the local community’s difficulties, but then I couldn’t take the subject out of my mind either. At the end of the day, the purpose of this blog is to write about what I am passionate about.
I am a big Asos fan (and customer – oups!) so at the end of the day, if my purchase is indeed creating more jobs, I am even happier to make it and tell you all about this collection too.
It’s the ninth year when ASOS has the Made in Kenya collection and this time they’ve teemed up with brother and sister duo 2ManySiblings, radio presenter Julie Adenuga and model Leomie Anderson to bring us a ton of floral, fruity and abstract prints.
The clothes in this collection are made in Kenyan factories which offer a fairly paid wage, training and safe employment for the local community. In short, it created jobs where these are lacking, and more importantly quality jobs. We’ve all heard the horror stories, but just like you maybe, I haven’t seen with my own eyes if these horrible things do happen. Although, if they do happen and I can make a change while treating myself to some new clothes, I am more than happy to do it.
A part of the Made in Kenya collection is already available on the Asos site and the rest will be launching in August. Another exciting part this year is that they introduced a selection of menswear. You can find really easy to wear pieces. There is something for those who are not shy from colour and then something for those who are. I was in the mood for colour so I went for this bright yellow jumpsuit that is also handmade.
I’ve always been a fan of Asos with their huge selection when it comes to brands, designs and pricing. As mentioned in a previous post why there in the UK, we need that next day delivery. I’ve signed up for it a while ago and I don’t regret it at all. I also really appreciate the fact that they encourage you to try the clothes one, at home, at your own pace and with access to your wardrobe. We’ve all been guilty of buying almost the same thing over and over again so this is a good, comfortable way to double-check against your own collection.
Have your heard of Asos X Made in Kenya before? The collection really caught my eye with the bold colours and fun patterns and I can’t wait for the release in August. Now all we need is for the weather to let us wear these beauties!